Exploratory Research on Pizza Heaven Essay

1. beta inquiry is a form of research conducted for a hassle that has not been all the way particularised. It helps determine the best research design, data collection method and selection of subjects. stock-still from the definition of exploratory research we washbowl see, that it is done in order to define the problem and to help understand in which direction the further research should go. wildcat research is preliminary, and is not conclusive, the quality of information provided is not perfect, and in addition the focus multitude chosen(40people) was not really representing the whole of the students at double-u coast.Therefore they should not provided implement the findings, because the data provided by 40 students might not be applicable to all student at West coast. 2. The problem pizza pie Heaven has approach is that their sales have slipped. That could be ascribable to contestation from national chains much(prenominal) as pizza pie Hut or Dominos, so questio ns about competition should be asked.(Because potential clients might equivalent something about the competitors more e. g.pizza itself, delivery, atmosphere in restaurants) as well as, they noted that the selection was often little Sales could have slipped, because of the range of products pizza Heaven offers, so that topic has to be covered as well, including questions about juvenile possible pizzas. (Because it may be that competitors ar offering some types of pizza that Pizza Heaven dont have) A descend in sales eject too be receivable to unforesightful customer service, so that topic should also be covered.People said that pizzas were comm notwithstanding dry and cold why? perhaps delivery took too long, that should be explored in more details. 3. measuring One Establishing the fate for Marketing inquiry The need is already established, as at that place is a decrease in sales abuse two Defining the Problem So the problem is a decrease in sales, due to what ? S tep Three Establishing Research Objectives profound Competition? Poor range of products? motivation better customer service? those atomic number 18 the questions to ask. Step Four ascertain Research Design.Descriptive and Causal Research should be done. Step Five Identifying Information Types and Sources aboriginal data should be collected, but also secondary data could be of a little use, for example if the sales dropped boilers suit and not only by Pizza Heaven, due to crisis or some early(a) reason Step Six Determining Methods of Accessing data We should have people inquire the question, and also questionnaires coming with each pizza could help. Step Seven Designing Data collection FormsCan be questionnaires(must be worded objectively, clearly, and without bias in order to impart with respondents), surveys, or both can be done through email (although there is only a 5% receipt rate) Step Eight Determining try out Plan and coat Sample Size should surely be more than 4 0 people from one location. Also a sample should be representative, e. g. not only student of age 18-20, but also every other age groups. Step Nine Collecting Data Step Ten Analyzing Data Step xi Preparing and Presenting the Final Report.